Tag Archives: Apple ipad2

Apple For A Good Cause

There is a part in all of us that wants to contribute to the world while consuming. From that reason, brand + NGO cooperations or fair trade certified products have been so popular in recent years. Starbucks began to sell fair trade certified coffee, Marks & Spencer joined ACEV to sell products that contributes to the NGO and McDonald‘s has little see-through RMHC donation boxes in front of its cashiers for you to “not waste” but “spend” your changes for a very good reason – “change a child’s life“. All these big brands have definitely made significant impact for the ones in need. One of the most successful brand – NGO collabration campaigns is without a question “RED“. Red is an idea that believes in collective help to make little changes in the world. Red worked with iconic brands like Nike and Armani, and generated over $170 million fund since 2006. I’m sure many of you are already aware of the wonderful campaign of RED with Apple. But in case you don’t know, here is a wonderful product you can purchase (for those who own an Ipad2 :)) and make a difference in the world.

Hepimizin bir tarafi harcama yaparken, bir yandan da birseylere katkida bulunmak istiyor. Iste bu yuzden adil ticaret dedigimiz (fair trade) sertifikali urunlerin satisi ya da buyuk markalarin yardim kuruluslariyla olan ortak calismalari gun gectikce populerlesiyor. Starbucks yillardir fair trade sertifikali kahve satiyor, Marks&Spencer Turkiye’de mukemmel bir kurulus olan ACEV‘le ortaklasa bir kampanya yurutuyor ve ACEV’in urunlerini satiyor, McDonald’s kasalarinda “bir cocugun hayatini degistirin” kampanyasina katki saglayabileceginiz RMHC bagis kutularindan var. Butun bu buyuk markalar, son yillarda buyuk paralar toplayarak ihtiyaci olanlara verdi, ve dunyanin bircok yerinde kucuk de olsa bir fark yaratmayi basardi. Bu kampanyalarin en basarililarindan biri suphesiz “RED” kampanyasi. Red, kucuk guclerinde birleserek buyuyebilecegini, ve buyuk farklar yaratabilecegine inanan basit bir fikirden dogmus. RED, Nike ve Armani gibi dunyanin en buyuk markalariyla calisti. 2006 yilindan beri $170 milyonu asan bir gelir elde etti ve Afrika’da cok insanin hayatini degistirdi. Eminim bircogunuz RED ve Apple isbirliginden haberdarsiniz. Eger degilseniz de, Ipad2’si olanlar – iste size alabileceginiz harika bir urun!

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